In today’s digital landscape, the demand for high-quality content has never been greater. From blog posts
and social media updates to email campaigns and videos, businesses and marketers are constantly
producing content to engage, inform, and convert their target audiences. However, the process of content
creation can be time-consuming, resource-intensive, and often beset with challenges. This is where
marketing automation tools come into play.
Marketing automation tools have revolutionized the way we approach content creation, offering an array
of solutions to streamline the entire process. In this brochure, we will delve into the exciting world of
marketing automation and unveil the best practices and strategies for enhancing your content creation
endeavors.
Whether you’re a seasoned marketing professional or a newcomer to the field, this guide will provide you
with valuable insights and practical advice on how to harness the power of marketing automation to
produce content more efficiently, effectively, and with greater impact. Join us on this journey as we
explore the key principles, tools, and case studies that will help you master the art of streamlining content
creation in the digital age.
WHO SHOULD ATTEND?
Marketing Professionals: Marketing managers, content strategists, and digital marketers who want
to enhance their content creation and distribution processes.
Content Writers and Creators: Writers, bloggers, and content creators interested in optimizing their
content production and distribution through automation tools.
Social Media Managers: Those responsible for managing and promoting content on social media
platforms.
Email Marketers: Professionals involved in email marketing who wish to improve their campaigns
using automation tools.
Digital Marketing Agencies: Teams working at marketing agencies who want to offer enhanced
content creation services to their clients.
E-commerce Managers: Individuals involved in e-commerce who want to improve product
descriptions, website content, and email marketing.
Sales and Customer Relationship Professionals: Sales representatives, account managers, and
customer relationship professionals who want to leverage automated content to nurture leads and
retain customers.
Content Managers: Those responsible for organizing, scheduling, and managing content across
multiple platforms.
Communication Specialists: PR and communication professionals interested in automating aspects
of their content distribution.
CURRICULUM
| SESSION 1- Marketing Automation Use marketing automation strategies to take your business or any business to the next level. Automate the manual labor out of your marketing and focus on more important things. Email marketing Automation and the 6 ways to grow your business with email automation. Content Marketing Automation, that can help you automate your content distribution. Fully understand what is Marketing Automation and how it’s implemented Choose a Marketing Automation tool with confidence considering business needs | Social Media Marketing Automation, completely automate your Instagram, Facebook, Twitter, and others. Content Creation Automation, the most effective way to create content fast! Marketing Analytics Automation that will give you access to better data for smarter decisions. Chatbots to automate customer service and sales. Artificial intelligence for your digital marketing will help you automatically create unique content for your website, blog, and social media. Build a customized Marketing Automation Strategy Select smart tactics to move leads down the funnel with the help of Automation |
Content Creation Increase your sales, traffic, and brand recognition using the power of digital content Grow a business from scratch or build upon your existing strategy Understand the cognitive buying journey and how your content can inspire people to take action Optimize your website for content marketing and drive profitable user action Develop a system for consistently generating new content ideas Understand the importance of effective writing and how to become a better writer Become familiar with some of the most effective types of content | Generate an endless stream of valuable content by repurposing what you’ve already created Optimize your site for search engines to drive a consistent stream of free traffic Promote your content and drive traffic from a wide variety of sources Use valuable content to grow your email list and build an effective sales funnel Learn about external marketing channels like Facebook, Twitter, and Instagram Collect and analyze data to measure your results and optimize future campaigns |
Marketing Campaigns How to plan a digital marketing campaign from start to finish. Use multiple marketing channels to reach a marketing campaign goals. Create campaign messages that are tailored to your target audience. Understand how to measure a campaign Launch your marketing campaign with customer centric messaging Marketing & Automation with AI ChatGPT & ADS CREATIVE: How to use ChatGPT to create an entire marketing campaign from start to finish. ADS CREATIVE: Create a complete content calendar for your marketing campaign. Midjourney 101: Unleash AI for Unique Image Generation Define and optimize your target audience and buyer persona. Utilize ChatGPT for audience research and analysis. Develop optimized social media posts with ChatGPT. Write an optimized blog post in seconds with ChatGPT & ADS CREATIVE. Develop an email sequence with ChatGPT. Create a sales page copy with ChatGPT & ADS CREATIVE. | Create Facebook ads with ChatGPT. Create Google ads with ChatGPT. Analyze reviews and optimize your products and services with ChatGPT. Marketing: Utilize ChatGPT to produce tailored content, seize trending opportunities, craft compelling advertisements, newsletters, and dynamic media campaigns! Midjourney: Leverage prompts, parameters, and modifiers to craft stunning visuals that embody your unique flair and imagination! Midjourney: Create unique marketing images in seconds using Midjourney AI. Prompt engineering: for Midjourney, unlock AI’s creative power for stunning images! Craft prompts, optimize results, unleash innovation. Prompt engineering: for ChatGPT marketing—optimize AI-generated content, captivate audiences, and boost your brand’s impact! OpenAI: Unleash the power of ChatGPT for cutting-edge marketing strategies and impactful results. |
FEE: 150,000 Naira covers lecture and certificates.
DURATION: 2 days
Please note that this event is by prior reservation only; all reservations are subject to confirmation by
Omni Channel Limited. For more information please call 0806 693 8330, 0908 166 9518, or e-mail
info@outsourcenigeria.com or visit www.outsourcenigeria.com to either download a reservation form or
fill an online reservation form. Workshop Materials and software will be made available to confirmed
participants ahead of the workshop.