Whether you’re offering a specialized service to local consumers, or a broader offer for remote clients around the globe, attracting paying customers can be challenging. This is particularly true if you’re a freelancer just starting out.
Communicate well
While it’s obvious that you must communicate with your customers-to-be, it’s not always easy to know what to say or how to say it.
- Be active on social media (but not all platforms)
New businesses often feel like they need to be on every social network, from Facebook and Instagram to TikTok and YouTube. This is usually not the case. First, as a small business or freelancer, there aren’t enough hours in the day to be omnipresent, and second, you need to work out whether your customers are even using these platforms.
You also need to consider the type of content you’re producing. Focus on bringing value into the life of your customers. People dislike those who only care about getting a sale out of them. Aim to improve your customer’s life and focus on addressing your customers needs.
People don’t care about your solution, it’s all about their relief. Act as a mentor with great expertise in your field of operation. If you are the point of contact for potential customers, they will also trust your judgment and solutions to their problems.